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Organizational Rhetoric: Situations and Strategies by Debra J. Ford (English) Pa
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Item specifics
- Condition
- ISBN-13
- 9781412956697
- Book Title
- Organizational Rhetoric
- ISBN
- 9781412956697
- Subject Area
- Data Analysis
- Publication Name
- Organizational Rhetoric: Situations and Strategies
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Management, Business
- Publication Year
- 2009
- Type
- Study Guide
- Format
- Paperback
- Language
- English
- Item Height
- 228mm
- Item Width
- 152mm
- Item Weight
- 370g
- Number of Pages
- 288 Pages
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Product Information
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9781412956697
eBay Product ID (ePID)
92027639
Product Key Features
Subject Area
Data Analysis
Publication Name
Organizational Rhetoric: Situations and Strategies
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2009
Type
Study Guide
Number of Pages
288 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Item Weight
370g
Additional Product Features
Country/Region of Manufacture
United States
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ABC Books Ltd
Unit 2D
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- GB 324767388
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- 05034144
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