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Starting a Business by Consumer Dummies Staff (2015, Trade Paperback)

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eBay item number:256455681164
Last updated on 23 Mar, 2024 05:24:43 GMTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
ISBN
9781119049104
Book Title
Starting a Business
Item Length
9.2 in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2015
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
1.1 in
Author
Consumer Dummies Staff
Genre
Business & Economics
Topic
Entrepreneurship, New Business Enterprises
Item Width
7.4 in
Item Weight
27.4 Oz
Number of Pages
600 Pages

About this product

Product Information

All the practical advice you need for starting a business Starting a business? Don't sweat it Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119049105
ISBN-13
9781119049104
eBay Product ID (ePID)
204229912

Product Key Features

Book Title
Starting a Business
Author
Consumer Dummies Staff
Format
Trade Paperback
Language
English
Topic
Entrepreneurship, New Business Enterprises
Publication Year
2015
Illustrator
Yes
Genre
Business & Economics
Number of Pages
600 Pages

Dimensions

Item Length
9.2 in
Item Height
1.1 in
Item Width
7.4 in
Item Weight
27.4 Oz

Additional Product Features

Intended Audience
Trade
Lc Classification Number
Hd62.5
Table of Content
Introduction 1 Book I: From Idea to Reality 5 Chapter 1: Your Business in Context 7 Chapter 2: Refining and Defining Your Business Idea 27 Chapter 3: Creating a Business Model 45 Chapter 4: Finding Your Target Market 63 Chapter 5: Considering a Franchise 79 Book II: Planning for Your Business 97 Chapter 1: Writing a Business Plan 99 Chapter 2: Finding the Funding 115 Chapter 3: Setting Your Franchise's Wheels in Motion 135 Chapter 4: Starting a Home?]Based Business 163 Chapter 5: Creating a Website for Your Business 191 Chapter 6: Starting with the Right Legal Structure 221 Book III: Managing Your Finances 235 Chapter 1: Setting Up the Books 237 Chapter 2: Understanding Your P&L 263 Chapter 3: Working with Cash Flow and Staying Solvent 287 Chapter 4: Controlling Costs and Budgeting 321 Chapter 5: Satisfying the Tax Man 357 Book IV: Managing Your Business 363 Chapter 1: Tackling the Hiring Process 365 Chapter 2: Setting Goals 383 Chapter 3: Embracing Corporate Social Responsibility 395 Chapter 4: Managing with Technology 405 Chapter 5: Developing Employees Through Coaching and Mentoring 415 Chapter 6: Delegating to Get Things Done 431 Book V: Marketing and Promotion 443 Chapter 1: Optimizing Your Marketing Program 445 Chapter 2: Strengthening Your Marketing Strategy 461 Chapter 3: Taking Stock of Your Business Image 477 Chapter 4: Forging Your Brand 491 Chapter 5: Creating Marketing Communications That Work 507 Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525 Index 537
Copyright Date
2015
Lccn
2014-957354

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