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Marketing for Growth: The Role of Marketers in Driving Revenues by Iain Ellwood
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- Buy it nowMarketing for Growth: The Role of Marketers in Driving Revenues by Iain Ellwood
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Located in: Englewood, New Jersey, United States
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eBay item number:266715674397
Item specifics
- Condition
- Signed By
- N/A
- Signed
- No
- Book Series
- Economist Bks.
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Young Adults, Adults
- Inscribed
- No
- Edition
- First Edition
- Vintage
- No
- Personalize
- No
- Type
- Novel
- Literary Movement
- Modernism, Post-Modernism, Realism
- Era
- 2010s
- Personalized
- No
- Features
- Illustrated
- Country/Region of Manufacture
- United States
- Personalization Instructions
- N/A
- ISBN
- 9781610393973
- Book Title
- Marketing for Growth : the Role of Marketers in Driving Revenues and Profits
- Item Length
- 8.5in
- Publisher
- Public Affairs
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5in
- Genre
- Business & Economics
- Topic
- Marketing / Multilevel, Marketing / Industrial, Marketing / General, General
- Item Width
- 5.2in
- Item Weight
- 8.3 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Product Identifiers
Publisher
Public Affairs
ISBN-10
161039397x
ISBN-13
9781610393973
eBay Product ID (ePID)
11038698701
Product Key Features
Book Title
Marketing for Growth : the Role of Marketers in Driving Revenues and Profits
Format
Trade Paperback
Language
English
Topic
Marketing / Multilevel, Marketing / Industrial, Marketing / General, General
Publication Year
2014
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
8.5in
Item Height
0.5in
Item Width
5.2in
Item Weight
8.3 Oz
Additional Product Features
Lc Classification Number
Hf5415.E585 2014
Target Audience
Trade
Series
Economist Bks.
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:266715674397
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Item location:
Englewood, New Jersey, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.13 (approx EUR 3.81) | United States | Economy P&P (USPS Media MailTM) | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
| Free collection in person | United States | Local Pickup |
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| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Seller pays for return postage |
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| Return policy details |
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| Returns accepted |
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