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Apparel Merchandising - 9781563674488 2nd Edition The Line Starts Here
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Item specifics
- Condition
- Book Title
- Apparel Merchandising
- ISBN
- 9781563674488
About this product
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1563674483
ISBN-13
9781563674488
eBay Product ID (ePID)
53564773
Product Key Features
Number of Pages
520 Pages
Publication Name
Apparel Merchandising : the Line Starts Here
Language
English
Subject
Fashion & Accessories, Industries / Fashion & Textile Industry
Publication Year
2006
Features
Revised
Type
Textbook
Subject Area
Design, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
37.4 Oz
Item Length
9.4 in
Item Width
7.7 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2006-921454
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
687/.068/8
Edition Description
Revised edition
Table Of Content
* Merchandising: the Concept - Evolution of Merchandising in the Apparel Industry; Modern Merchandising * Merchandising: the Planning - Market Knowledge; Planning and Control * Merchandising: the Execution - Line Development: Principles and Technologies; Line Development: the Process; Costing and Pricing Strategies; Quality; Supply Chain; Management; Sourcing Strategies; the Sourcing Process * Merchandising: the Future - Future Direction
Synopsis
"Apparel Merchandising: The Line Starts Here, 2nd Edition, " is a comprehensive review of apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry, covering men's tailored clothing, men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing and manufacturing functions along the way., - Merchandising: The Concept - Evolution of Merchandising in the Apparel Industry - Modern Merchandising - Merchandising: The Planning - Market Knowledge - Planning and Control - Merchandising: The Execution - Line Development: Principles and Technologies - Line Development: The Process - Costing and Pricing Strategies - Quality - Supply Chain Management - Sourcing Strategies - The Sourcing Process - Merchandising: The Future - Future Direction - Management philosophies, business strategies, and technical problem-solving skills - A profile of the "ideal" merchandiser - Interviews with prominent apparel industry executives - Opinions regarding market research, developing a line plan, adopting styles, forecasting, pricing, sourcing, quick response, and computer applications - Assignments for implementing chapter principles and stimulating critical thinking - Instructor's Guide includes course syllabus, answers to discussion questions and activities, and project ideas - PowerPoint Presentation, developed by CVK Engineering, includes more than 200 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussion for each chapter; compatible with PC and MAC platforms, Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive review of apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry, covering men's tailored clothing, men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing and manufacturing functions along the way.
LC Classification Number
HD9940
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