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Business Research Methods (with Qualtrics Printed Access Card) by Barry J....
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Item specifics
- Condition
- Level
- Business
- ISBN
- 9781111826925
- Publication Name
- Business Research Methods (With Qualtrics Printed Access Card)
- Item Length
- 11.1in
- Publisher
- Cengage South-Western
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1in
- Features
- Revised
- Item Width
- 8.8in
- Item Weight
- 57.7 Oz
- Number of Pages
- 696 Pages
About this product
Product Information
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1111826927
ISBN-13
9781111826925
eBay Product ID (ePID)
110584432
Product Key Features
Publication Name
Business Research Methods (With Qualtrics Printed Access Card)
Format
Hardcover
Language
English
Features
Revised
Publication Year
2012
Type
Textbook
Number of Pages
696 Pages
Dimensions
Item Length
11.1in
Item Height
1.1in
Item Width
8.8in
Item Weight
57.7 Oz
Additional Product Features
Edition Description
Revised Edition
Edition Number
9
Table of Content
Preface. PART I: INTRODUCTION. 1. The Role of Business Research. 2. Information Systems and Knowledge Management. 3. Theory Building. 4. The Business Research Process: An Overview. 5. The Human Side of Business: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research. 7. Qualitative Research Tools. 8. Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview. 10. Survey Research: Communicating with the Respondents. 11. Observation Methods. 12. Experimental Research. PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts. 14. Attitude Measurement. 15. Questionnaire Design. PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs. and Procedures. 17. Determination of Sample Size: A Review of Statistical Theory. 18. Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information. 20. Basic Data Analysis: Descriptive Statistics. 21. Univariate Statistical Analysis. 22. Bivariate Statistical Analysis: Differences Between Two Variables. 23. Bivariate Statistical Analysis: Measures of Association. 24. Multivariate Statistical Analysis. 25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes. Index.
Copyright Date
2013
Target Audience
College Audience
Topic
Marketing / General, General, Management, Marketing / Research
Genre
Business & Economics
Item description from the seller
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eBay item number:276350490439
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