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Advertising and Consumer Culture in China (China Today), Li, Hongmei, Used; Good
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- Buy it nowAdvertising and Consumer Culture in China (China Today), Li, Hongmei, Used; Good
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eBay item number:276416169793
Item specifics
- Condition
- EAN
- 9780745671178
- ISBN
- 0745671179
- Book Title
- Advertising and Consumer Culture in China (China Today)
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Subject Area
- Consumerism
- Language
- English
- Publication Name
- Advertising and Consumer Culture in China
- Item Height
- 209mm
- Publisher
- Polity Press
- Item Width
- 148mm
- Item Weight
- 524g
- Number of Pages
- 280 Pages
About this product
Product Information
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Product Identifiers
Publisher
Polity Press
ISBN-13
9780745671178
eBay Product ID (ePID)
221652272
Product Key Features
Subject Area
Consumerism
Publication Name
Advertising and Consumer Culture in China
Format
Paperback
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
280 Pages
Dimensions
Item Height
209mm
Item Width
148mm
Item Weight
524g
Additional Product Features
Series Title
China Today
Country/Region of Manufacture
United Kingdom
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Nice book
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