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Cutlip and Centers Effective Public Relations: International Edition, Broom, Gle
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- Buy it nowCutlip and Centers Effective Public Relations: International Edition, Broom, Gle
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eBay item number:276418766313
Item specifics
- Condition
- EAN
- 9780273768395
- ISBN
- 0273768395
- Book Title
- Cutlip and Centers Effective Public Relations: International Edit
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Cutlip and Center's Effective Public Relations: International Edition
- Item Height
- 257mm
- Publisher
- Pearson Education The Limited
- Item Width
- 204mm
- Subject
- Marketing
- Item Weight
- 832g
- Number of Pages
- 456 Pages
About this product
Product Information
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Title includes the names of Cutlip and Center in honor of their contribution to the field. Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the theory and principles of public relations, schooled its practitioners, and served as a reference for those in the calling worldwide. Scott M. Cutlip and Allen H. Center created the book that made public relations education an academic area of study on university and college campuses, and gave the practice a foundation of knowledge and principles. Many of their ideas and ambitions in the early editions still serve as beacons leading public relations education and practice. Public relations education and professional practice now extend well beyond the limits of a single book or course, yet EPR remains the basic reference for the field worldwide. It is the book most frequently used by those preparing for accreditation exams, most frequently cited in public relations literature, most widely used worldwide in English, and most translated for study in China, Japan, Russia, Korea Spain, Bulgaria, Italy, and Latvia.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273768395
eBay Product ID (ePID)
201419119
Product Key Features
Publication Name
Cutlip and Center's Effective Public Relations: International Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
456 Pages
Dimensions
Item Height
257mm
Item Width
204mm
Item Weight
832g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Bluebell Abbey Limited
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