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Nike Culture: The Sign of the Swoosh Cultural Icons by Robert Goldman Paperback
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- Buy it nowNike Culture: The Sign of the Swoosh Cultural Icons by Robert Goldman Paperback
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Located in: Bendigo, Victoria, Australia
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Estimated between Thu, 27 Jun and Mon, 8 Jul to 43230
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eBay item number:276444343386
Item specifics
- Condition
- Series
- Cultural Icons
- Subject Area
- Business
- Book Title
- Nike Culture
- Educational Level
- Adult & Further Education
- Level
- Intermediate
- Age Level
- Adults
- Country/Region of Manufacture
- United States
- Subjects
- Art & Culture
- Modified Item
- No
- ISBN
- 9780761961499
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Nike Culture: the Sign of the Swoosh
- Publisher
- Sage Publications Inc
- Subject
- Sociology
- Item Weight
- 480g
- Number of Pages
- 208 Pages
About this product
Product Information
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Product Identifiers
Publisher
Sage Publications Inc
ISBN-13
9780761961499
eBay Product ID (ePID)
95228676
Product Key Features
Publication Name
Nike Culture: the Sign of the Swoosh
Format
Paperback
Language
English
Subject
Sociology
Publication Year
1998
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Weight
480g
Additional Product Features
Series Title
Cultural Icons Series
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276444343386
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| AU $64.85 (approx EUR 40.27) | United States | Australia Post International Standard | Estimated between Thu, 27 Jun and Mon, 8 Jul to 43230 |
| AU $79.85 (approx EUR 49.59) | United States | Australia Post International Express | Estimated between Wed, 26 Jun and Mon, 8 Jul to 43230 |
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Registered as a private seller
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