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Principles and Practice of Marketing, Jobber, David, Used; Acceptable Book

Condition:
Acceptable
Price:
AU $23.87
ApproximatelyEUR 14.76
Postage:
AU $4.00 (approx EUR 2.47) Standard International Flat Rate Postage. See detailsfor postage
Located in: GL1 5SQ, United Kingdom
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Registered as a business seller
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eBay item number:276447228356

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
EAN
9780077107086
ISBN
007710708X
Book Title
Principles and Practice of Marketing
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principles and Practice of Marketing
Item Height
259mm
Author
David Jobber
Publisher
Mcgraw-Hill Education-Europe
Item Width
196mm
Subject
Management
Item Weight
1769g
Number of Pages
976 Pages

About this product

Product Information

This is a text for undergraduate or MBA-level marketing students. The fourth edition contains a new chapter on branding and corporate identity management, reflecting the way in which global companies increasingly sell ideas and concepts to create a brand. The chapter on market research has been developed and revised, presenting new practices and techniques, and the book also has new cases on e-marketing, as well as marketing in action vignettes.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780077107086
eBay Product ID (ePID)
96684957

Product Key Features

Author
David Jobber
Publication Name
Principles and Practice of Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
976 Pages

Dimensions

Item Height
259mm
Item Width
196mm
Item Weight
1769g

Additional Product Features

Title_Author
David Jobber
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
Show contact information
:enohP13318117020
:liamEku.oc.yebballebeulb@reltubeht
Value added tax number:
  • GB 242692990
Trade registration number:
  • 10155216
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 10155216
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Registered as a business seller

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A good book.
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