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Marketing Research for Managers: Published in association with the Chartered Ins

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Last updated on 01 Jun, 2024 10:12:37 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
EAN
9780750604888
ISBN
0750604883
Book Title
Marketing Research for Managers: Published in association with th
Publication Year
1996
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research for Managers
Item Height
246mm
Author
Sunny Crouch, Matthew Housden
Publisher
Taylor & Francis LTD
Item Width
189mm
Subject
Management, Marketing
Item Weight
617g
Number of Pages
336 Pages

About this product

Product Information

The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. This third edition features material that highlights the impact of new technology, as well as case sudies and examples. The development of the knowledge economy , an analysis of customer relationship management, and a comprehensive discussion of electronic techniques are all covered.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750604888
eBay Product ID (ePID)
88378063

Product Key Features

Author
Sunny Crouch, Matthew Housden
Publication Name
Marketing Research for Managers
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
1996
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
617g

Additional Product Features

Title_Author
Sunny Crouch, Matthew Housden
Series Title
Professional Development S.
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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:enohP13318117020
:liamEku.oc.yebballebeulb@reltubeht
Value added tax number:
  • GB 242692990
Trade registration number:
  • 10155216
I provide invoices with VAT separately displayed.
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 10155216
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