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Marketing Research for Managers: Published in association with the Chartered Ins
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Located in: GL5 2TH, United Kingdom
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eBay item number:276461075071
Item specifics
- Condition
- EAN
- 9780750604888
- ISBN
- 0750604883
- Book Title
- Marketing Research for Managers: Published in association with th
- Publication Year
- 1996
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research for Managers
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189mm
- Subject
- Management, Marketing
- Item Weight
- 617g
- Number of Pages
- 336 Pages
About this product
Product Information
The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This practical introduction to marketing research's purpose is to enable managers to become more informed research users and buyers. It covers the range of marketing research techniques and describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses. This third edition features material that highlights the impact of new technology, as well as case sudies and examples. The development of the knowledge economy , an analysis of customer relationship management, and a comprehensive discussion of electronic techniques are all covered.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750604888
eBay Product ID (ePID)
88378063
Product Key Features
Publication Name
Marketing Research for Managers
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
1996
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
617g
Additional Product Features
Series Title
Professional Development S.
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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- GB 242692990
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- 10155216
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- 10155216
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eBay item number:276461075071
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