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Financial Services Marketing: An International Guide to Principles and Practice,

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
EAN
9780750669979
ISBN
0750669977
Book Title
Financial Services Marketing: An International Guide to Principle
Publication Year
2006
Type
Textbook
Format
Paperback
Language
English
Publication Name
Financial Services Marketing: an International Guide to Principles and Practice
Item Height
246mm
Author
Nigel Waite, Christine Ennew
Publisher
Taylor & Francis LTD
Item Width
189mm
Subject
Finance, Marketing
Item Weight
800g
Number of Pages
418 Pages

About this product

Product Information

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750669979
eBay Product ID (ePID)
87833346

Product Key Features

Author
Nigel Waite, Christine Ennew
Publication Name
Financial Services Marketing: an International Guide to Principles and Practice
Format
Paperback
Language
English
Subject
Finance, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
418 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
800g

Additional Product Features

Title_Author
Nigel Waite, Christine Ennew
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Bluebell Abbey Limited
Andrew FitzGerald
Unit A, Mill Place Two
90 Bristol Road
Gloucester
Gloucestershire
GL1 5SQ
United Kingdom
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  • 10155216
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