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The Art of Digital Marketing: The Definitive Guide to Creating Strategic,: New
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- Buy it nowThe Art of Digital Marketing: The Definitive Guide to Creating Strategic,: New
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eBay item number:282819383391
Item specifics
- Condition
- Publication Date
- 2016-05-27
- ISBN
- 9781119265702
- Book Title
- Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
- Item Length
- 10.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Item Height
- 1.6in
- Genre
- Business & Economics
- Topic
- Marketing / General, E-Commerce / Internet Marketing
- Item Width
- 7.4in
- Item Weight
- 29.7 Oz
- Number of Pages
- 400 Pages
About this product
Product Information
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing code, and reaching, engaging, and serving the empowered consumer.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119265703
ISBN-13
9781119265702
eBay Product ID (ePID)
219227662
Product Key Features
Book Title
Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / Internet Marketing
Publication Year
2016
Genre
Business & Economics
Number of Pages
400 Pages
Dimensions
Item Length
10.2in
Item Height
1.6in
Item Width
7.4in
Item Weight
29.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Table of Content
Preface vii Chapter 1 An Introduction to Digital Marketing 1 What Makes This Book Different? 1 Start with the Customer and Work Backward 2 What Are the 3i Principles? 4 Chapter 2 Search Engine Optimization 7 An Introduction 7 Search Engine Result Pages: Positioning 9 Search Behavior 11 Stage 1: Goals 14 Stage 2: On-Page Optimization 16 Stage 3: Off-Page Optimization 34 Stage 4: Analyze 38 So, What Have You Learned in This Chapter? 41 Chapter 3 Pay Per Click 45 An Introduction 45 Stage 1: Goals 47 Stage 2: Setup 51 Stage 3: Manage 76 Stage 4: Analyze 81 So, What Have You Learned in This Chapter? 87 Chapter 4 Digital Display Advertising 91 An Introduction 91 Display Advertising: An Industry Overview 93 Stage 1: Define 98 Stage 2: Format 101 Stage 3: Configure 111 Stage 4: Analyze 114 So, What Have You Learned in This Chapter? 118 Chapter 5 Email Marketing 121 An Introduction 121 Stage 1: Data--Email Marketing Process 123 Stage 2: Design and Content 134 Stage 3: Delivery 141 Stage 4: Discovery 143 So, What Have You Learned in This Chapter? 149 Chapter 6 Social Media Marketing (Part 1) 153 An Introduction 153 Stage 1: Goals 155 Stage 2: Channels 158 So, What Have You Learned in This Chapter? 183 Chapter 7 Social Media Marketing (Part 2) 187 An Introduction 187 Stage 3: Implementation 188 Stage 4: Analyze 228 Laws and Guidelines 244 So, What Have You Learned in This Chapter? 246 Chapter 8 Mobile Marketing 249 An Introduction 249 Stage 1: Opportunity 251 Stage 2: Optimize 254 Stage 3: Advertise 266 Stage 4: Analyze 278 So, What Have You Learned in This Chapter? 283 Chapter 9 Analytics 287 An Introduction 287 Stage 1: Goals 289 Stage 2: Setup 291 Stage 3: Monitor 296 Stage 4: Analyze 313 So, What Have You Learned in This Chapter? 326 Chapter 10 Strategy and Planning 331 An Introduction 331 Stage 1: Approach 333 Stage 2: Audience 338 Stage 3: Activities 345 Stage 4: Analysis 352 So, What Have You Learned in This Chapter? 355 Conclusion 357 Acknowledgments 359 Glossary 361 Additional Resources 369 About the Digital Marketing Institute 371 About the Author 373 Index 375
Copyright Date
2016
Lccn
2016-004206
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
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eBay item number:282819383391
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