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Winning the Chain Restaurant Game: Eight Key Strategies by Charles Bernstein
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- Buy it nowWinning the Chain Restaurant Game: Eight Key Strategies by Charles Bernstein
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Located in: Sparks, Nevada, United States
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Item specifics
- Condition
- Book Title
- Winning the Chain Restaurant Game: Eight Key Strategies
- Publication Date
- 1994-10-28
- Pages
- 285
- ISBN
- 9780471305453
- Publication Year
- 1994
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Winning the Chain Restaurant Game : Eight Key Strategies
- Item Height
- 0.9in
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 6.2in
- Item Weight
- 21 Oz
- Number of Pages
- 285 Pages
About this product
Product Information
Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: Presents the first authoritative, in-depth look at the restaurant chain industry as a whole Tells how successful chain CEOs produce results with varied winning styles Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and--most of all--finding unique ways to please the customer Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries. Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471305456
ISBN-13
9780471305453
eBay Product ID (ePID)
280013
Product Key Features
Publication Name
Winning the Chain Restaurant Game : Eight Key Strategies
Format
Hardcover
Language
English
Publication Year
1994
Type
Textbook
Number of Pages
285 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.2in
Item Weight
21 Oz
Additional Product Features
Lc Classification Number
Tx945.B45 1994
Table of Content
Preface ix Acknowledgements xi Introduction xiii Link One: The Leadership Touch 1 Link Two: Motivating to Win 37 Link Three: The Customer is King or Queen 61 Link Four: Keep Your Eye on the Ball 85 Link Five: Marketing and Merchandising Versatility 111 Link Six: The Economic-Focus Dilemma 145 Link Seven: Leveraging to Win 175 Link Eight: The Life Cycle 203 Leader of the Pack: The big Mac 235 The Thin Line: Success Versus Failure 257 Conclusion: Forging the Links 265 Index 269
Copyright Date
1994
Topic
Industries / Hospitality, Travel & Tourism
Lccn
94-014858
Dewey Decimal
647.95/068
Intended Audience
College Audience
Dewey Edition
20
Genre
Business & Economics
Item description from the seller
Business seller information
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
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eBay item number:282828843902
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