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Essentials of Marketing, Jim Blythe, Fifth Edition

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Last updated on 24 Nov, 2021 19:16:51 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Type
Textbook
Language
English
Book Title
Essentials Of Marketing
Publication Name
Essentials of Marketing
Topic
Marketing
ISBN
9780273757689
Publication Year
2012
Format
Paperback
Item Height
261mm
Author
Jim Blythe
Publisher
Pearson Education The Limited
Item Width
194mm
Subject
Business, Economy & Industry, Marketing
Item Weight
830g
Number of Pages
360 Pages

About this product

Product Information

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-10
0273757687
ISBN-13
9780273757689
eBay Product ID (ePID)
404317605

Product Key Features

Author
Jim Blythe
Publication Name
Essentials of Marketing
Format
Paperback
Subject
Business, Economy & Industry, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
360 Pages

Dimensions

Item Height
261mm
Item Width
194mm
Weight
834g
Height
261mm
Width
194mm
Item Weight
830g

Additional Product Features

Spine
20mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom

Item description from the seller