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Corporate Identity and Crisis Response Strategies - 9783658062217

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Last updated on 26 May, 2024 20:39:54 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Corporate Identity and Crisis Response Strategies
ISBN
9783658062217
Publication Year
2014
Type
Textbook
Format
Paperback
Subject Area
Social Work, Experimental Psychology
Language
English
Publication Name
Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis
Item Height
210mm
Author
Olga Bloch
Publisher
Springer Fachmedien Wiesbaden
Item Width
148mm
Item Weight
4198g
Number of Pages
301 Pages

About this product

Product Information

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation's communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783658062217
eBay Product ID (ePID)
212905227

Product Key Features

Subject Area
Social Work, Experimental Psychology
Author
Olga Bloch
Publication Name
Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis
Format
Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
301 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
4198g

Additional Product Features

Title_Author
Olga Bloch
Country/Region of Manufacture
Germany

Item description from the seller

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BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
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Value added tax number:
  • GB 976952259
Trade registration number:
  • 06687355
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I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06687355
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