Picture 1 of 1
![Fashion & Luxury Marketing by Michael R. Solomon: Used - Picture 1 of 1](https://i.ebayimg.com/images/g/owEAAOSwPmRkz3H2/s-l500.jpg)
Fashion & Luxury Marketing by Michael R. Solomon: Used
Condition:
Postage:
Located in: Sparks, Nevada, United States
Delivery:
Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 98.5% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:285418032493
Item specifics
- Condition
- Book Title
- Fashion & Luxury Marketing
- Publication Date
- 2022-04-28
- ISBN
- 9781526419248
- Subject Area
- Business & Economics
- Publication Name
- Fashion and Luxury Marketing for Consumers
- Publisher
- SAGE Publications, The Limited
- Item Length
- 9.7 in
- Subject
- Marketing / General, Economics / General
- Publication Year
- 2022
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 32.4 Oz
- Item Width
- 7.4 in
- Number of Pages
- 408 Pages
About this product
Product Information
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526419246
ISBN-13
9781526419248
eBay Product ID (ePID)
3050434131
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Fashion and Luxury Marketing for Consumers
Publication Year
2022
Subject
Marketing / General, Economics / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
32.4 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
2021-946025
Dewey Edition
23
Reviews
'What a fantastic book! All key fashion marketing concepts, models and strategies are covered and directly applied to the contemporary fashion industry, making it a rare and valuable resource. A must-have for all students and lecturers across all fashion business courses!'
Illustrated
Yes
Dewey Decimal
746.920688
Lc Classification Number
Hd9940.A2
Table of Content
SECTION I: Introduction to Fashion MarketingChapter 1: Fashion Marketing: An introductionChapter 2: The Big Picture of the Fashion IndustryChapter 3: Understanding Fashion ChangeChapter 4: Ethical and Sustainable FashionSECTION II: Fashion Marketing StrategyChapter 5: Strategic Planning and Marketing InsightsChapter 6: Segmentation, Targeting and PositioningSECTION III: How Consumers Think About and Choose FashionChapter 7: Micro Factors: Perception, Learning and AttitudesChapter 8: Individual Consumer Dynamics: Motivation and the Self-ConceptChapter 9: Macro Factors: Group and Social Influence and Fashion Opinion LeadershipSECTION IV: Applying the Marketing MixChapter 10: Product Development, Branding and PricingChapter 11: Fashion Marketing CommunicationsChapter 12: Fashion Retailing and Distribution
Copyright Date
2022
Item description from the seller
Business seller information
Alibris, Inc.
Rob Lambert
2560 9th St
Ste 215
94710-2565 Berkeley, CA
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:285418032493
Postage and packaging
Item location:
Sparks, Nevada, United States
Posts to:
Albania, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Afghanistan, Alaska/Hawaii, Algeria, Barbados, Belarus, Brazil, French Guiana, French Polynesia, Guadeloupe, Guinea-Bissau, Iraq, Liberia, Libya, Martinique, New Caledonia, Nigeria, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
Postage and packaging | To | Service | Delivery*See Delivery notes |
---|---|---|---|
Free postage | United States | Standard Shipping | Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230 |
US $5.50 (approx EUR 5.15) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
Dispatch time |
---|
Will usually dispatch within 2 working days of receiving cleared payment. |
Taxes |
---|
Seller charges sales tax in |
Sales tax for an item #285418032493
Sales tax for an item #285418032493
Seller collects sales tax/VAT for items dispatched to the following states:
County | VAT rate |
---|
Returns policy
After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
---|---|---|
30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
Return policy details |
---|
Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a business seller
Seller Feedback (463,410)
t***i (100)- Feedback left by buyer.
Past month
Verified purchase
Great experience! Book as described. I recommend the seller. Thanks! :)
f***e (1379)- Feedback left by buyer.
Past month
Verified purchase
Satisfied
8***8 (314)- Feedback left by buyer.
Past month
Verified purchase
Great book, thank you
More to explore:
- Marketing Adult Learning & University Books,
- Marketing Adult Learning & University Textbook,
- Fashion Magazines,
- Marketing Dictionaries & Reference Books,
- Marketing Non-Fiction Hardcover Books,
- Fashion Magazines in French,
- Fashion Magazines in Japanese,
- Luxury Edition Antiquarian & Collectable Books,
- US Comics Books,
- Michael Connelly Fiction & Fiction Books