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Selling Dreams: How to Make Any Product Irresistible by Longinotti-Buitoni: Used

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Publication Date
1999-06-01
Pages
335
ISBN
9780684850191
Book Title
Selling Dreams : How to Make Any Product Irresistible
Item Length
9.2in
Publisher
Simon & Schuster
Publication Year
1999
Format
Hardcover
Language
English
Item Height
1.1in
Author
Gian Luigi Longinotti-Buitoni
Genre
Psychology, Business & Economics
Topic
Marketing / General, General, Sales & Selling / General
Item Width
6.1in
Item Weight
21.3 Oz
Number of Pages
336 Pages

About this product

Product Information

This text explains the author's concept of dream marketing, where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer's collective consciousness, and to attract interest in products and services.

Product Identifiers

Publisher
Simon & Schuster
ISBN-10
0684850192
ISBN-13
9780684850191
eBay Product ID (ePID)
602514

Product Key Features

Book Title
Selling Dreams : How to Make Any Product Irresistible
Author
Gian Luigi Longinotti-Buitoni
Format
Hardcover
Language
English
Topic
Marketing / General, General, Sales & Selling / General
Publication Year
1999
Genre
Psychology, Business & Economics
Number of Pages
336 Pages

Dimensions

Item Length
9.2in
Item Height
1.1in
Item Width
6.1in
Item Weight
21.3 Oz

Additional Product Features

Lc Classification Number
Hf5438.8.P75l66 1999
Copyright Date
2000
Lccn
99-021735
Dewey Decimal
658.85
Intended Audience
Trade
Dewey Edition
21

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