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eBay item number:285791287075
About this product
Product Information
" Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." --Melissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Product Identifiers
Publisher
Rosenfeld Media, LLC
ISBN-10
1933820683
ISBN-13
9781933820682
eBay Product ID (ePID)
18038677964
Product Key Features
Book Title
Jobs to Be Done PlayBook : Align Your Markets, Organization, and Strategy Around Customer Needs
Format
Trade Paperback
Language
English
Topic
Consumer Behavior, Social Aspects, Social Aspects / General, General
Publication Year
2020
Illustrator
Yes
Genre
Technology & Engineering, Computers, Business & Economics
Number of Pages
320 Pages
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hd53.K46 2020
Reviews
"The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick , Strategyn Founder and CEO, "A tremendous resource for organizations attempting to differentiate customer experience and value." -- Jeff Gothelf , author Lean UX and Sense & Respond, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta , President and CEO of the Re-Wired Group, "The Jobs To Be Done Playbook offers a perspective that is certain to help anyone who is interested in learning how to put Jobs Theory into practice." -- Tony Ulwick, Strategyn Founder and CEO, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor , co-founder of Intercom, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri , author of Escaping the Build Trap, "With a range of examples and a wealth of references, readers will find The Jobs To Be Done Playbook an excellent resource for finding their path through innovation and creating products of lasting value." -- Bob Moesta, President and CEO of the Re-Wired Group, "Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice." -- Melissa Perri, author of Escaping the Build Trap, "This book holds a rare value: it's fueled by practicality but steeped in solid theory as well." -- Des Traynor, co-founder of Intercom
Table of Content
Introduction Chapter 1: Understanding Jobs to Be Done Chapter 2: Core Concepts of JTBD Chapter 3: Discovering Value Chapter 4: Defining Value Chapter 5: Designing Value Chapter 6: Delivering Value Chapter 7: (Re)Developing Value Chapter 8: JTBD in Action Appendix A: Quick Reference: JTBD Plays Appendix B: Resources on JTBD Final Thoughts
Lccn
2019-948483
Dewey Decimal
658.5/038
Dewey Edition
23
Item description
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eBay item number:285791287075
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very cool hat. Vintage. love it. fast ship.