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An Introduction to Franchising - Robert Webber Book

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New
Price:
AU $103.51
ApproximatelyEUR 64.31
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AU $27.99 (approx EUR 17.39) Standard International Flat Rate Postage. See detailsfor postage
Located in: Melbourne, Australia
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eBay item number:285823598504
Last updated on 23 Jun, 2024 03:13:32 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Brand
Red Globe Press
MPN
Does not apply
Manufacturer Part Number
Does not apply
ISBN
9780230361645
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
An Introduction to Franchising
Item Height
234mm
Author
Robert Webber
Publisher
Bloomsbury Publishing PLC
Item Width
156mm
Subject
Business
Item Weight
444g
Number of Pages
288 Pages

About this product

Product Information

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9780230361645
eBay Product ID (ePID)
129260988

Product Key Features

Author
Robert Webber
Publication Name
An Introduction to Franchising
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
444g

Additional Product Features

Title_Author
Robert Webber
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

JMEC RETAIL PTY LTD
Menchie Spigler
3/2 Malibu Cct
3201 Carrum Downs, Victoria
Australia
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