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Exploring Corporate Strategy: Text and Cases By Gerry Johnson, .9780273687344
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- Buy it nowExploring Corporate Strategy: Text and Cases By Gerry Johnson, .9780273687344
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Item specifics
- Condition
- Language
- english
- Publication Name
- Exploring Corporate Strategy: Text & Cases
- ISBN
- 9780273687344
- EAN
- 9780273687344
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Item Height
- 263mm
- Publisher
- Pearson Education The Limited
- Item Width
- 203mm
- Subject
- Business
- Item Weight
- 1968g
- Number of Pages
- 1072 Pages
About this product
Product Information
Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies. Suitable for courses studying Strategic Management at all levels.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273687344
eBay Product ID (ePID)
88359232
Product Key Features
Publication Name
Exploring Corporate Strategy: Text & Cases
Format
Paperback
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
1072 Pages
Dimensions
Item Height
263mm
Item Width
203mm
Item Weight
1968g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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