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Managing Services Marketing: Text and Readings (The Dryden Pres .9780030225192
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Item specifics
- Condition
- Title
- Managing Services Marketing: Text and Readings (The Dryden Press
- ISBN
- 9780030225192
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Managing Services Marketing: Text and Readings
- Item Height
- 277mm
- Publisher
- Cengage Learning, INC International Concepts
- Item Width
- 218mm
- Subject
- Management, Marketing
- Item Weight
- 1203g
- Number of Pages
- 250 Pages
About this product
Product Information
This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field. Coverage of key topics is combined with state-of-the-art readings and the integration of real-world examples in each chapter. With emphasis on contemporary ethical and international issues in services marketing, this text remains an invaluable source of learning in this field. Features: * Services in Action boxed features integrate real-world service examples in every chapter. * Text emphasises contemporary ethical and international issues in services marketing. * Bateson's classic structure is seen through the coverage of key topics in services marketing combined state-of-the-art readings in the field. * An excellent variety of articles have been selected from areas such as marketing, organisational behaviour, operations management, and strategy literature. The marketing implications of all topics are emphasised in the textual material. * New Chapters: The Service Operations , The Physical Setting , Competing as a Service Firm: Generic Competitive Strategies , Customer Satisfaction System , Service Recovery , and The Customer Retention System . * Completely rewritten Chapter 3 Understanding the Service Operation
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780030225192
eBay Product ID (ePID)
87950879
Product Key Features
Publication Name
Managing Services Marketing: Text and Readings
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
1998
Type
Textbook
Number of Pages
250 Pages
Dimensions
Item Height
277mm
Item Width
218mm
Item Weight
1203g
Additional Product Features
Country/Region of Manufacture
United States
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WRAP Ltd.
Mubin Ahmed
Unit 4
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Reading
Berkshire
RG30 1DZ
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