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Key Account Management: The Definitive Guide By Malcolm McDonald, Diana Woodbur
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- Buy it nowKey Account Management: The Definitive Guide By Malcolm McDonald, Diana Woodbur
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Item specifics
- Condition
- Title
- Key Account Management: The Definitive Guide
- ISBN
- 9780750662468
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Key Account Management: the Definitive Guide
- Item Height
- 189mm
- Publisher
- Elsevier Science & Technology
- Item Width
- 246mm
- Subject
- Accounting, Marketing
- Number of Pages
- 416 Pages
About this product
Product Information
As with other leading business titles from McDonald, this book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally it gives a clear picture of why KAM must be an important element of the corporate strategic plan. Based on best practice from major companies globally there is no more definitive overview of this critical business to business strategy for sales and marketing managers and serious students in business and marketing.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780750662468
eBay Product ID (ePID)
90875360
Product Key Features
Publication Name
Key Account Management: the Definitive Guide
Format
Paperback
Language
English
Subject
Accounting, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
416 Pages
Dimensions
Item Height
189mm
Item Width
246mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Business seller information
WRAP Ltd.
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Unit 4
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