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Picture 1 of 1
Wine Marketing & Sales Success Strategies for Saturated Market Paul Wagner 2nd E
AU $64.99
ApproximatelyEUR 39.92
Condition:
“Clean and tight with bright, white pages”
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
Postage:
AU $44.99 (approx EUR 27.64) Standard International Flat Rate Postage.
Located in: Stoneville, WA, Australia
Delivery:
Estimated between Wed, 2 Oct and Tue, 15 Oct to 43230
Returns:
No returns accepted.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:293416834287
Item specifics
- Condition
- Very Good
- Seller notes
- “Clean and tight with bright, white pages”
- ISBN
- 9781934259252
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Wine Marketing and Sales
- Item Height
- 178 mm
- Publisher
- Wine Appreciation Guild
- Subject
- Business
- Item Width
- 254 mm
- Number of Pages
- 400 Pages
About this product
Product Information
How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery. This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner. The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as 'destinations', newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.
Product Identifiers
Publisher
Wine Appreciation Guild
ISBN-13
9781934259252
eBay Product ID (ePID)
178196107
Product Key Features
Publication Year
2011
Subject
Business
Number of Pages
400 Pages
Language
English
Publication Name
Wine Marketing and Sales
Type
Textbook
Format
Hardcover
Dimensions
Item Height
178 mm
Item Width
254 mm
Additional Product Features
Country/Region of Manufacture
United States
Topic
Alcohol
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