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Mccarthy, Andrew : The Huns Have Got my Gramophone!: Advert Fast and FREE P & P

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Item specifics

Condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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Book Title
The Huns Have Got my Gramophone!: Advert
ISBN
9781851243990
Publication Year
2014
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Huns Have Got My Gramophone!: Advertisements from the Great War
Item Height
170mm
Author
Amanda-Jane Doran, Andrew Mccarthy
Publisher
Bodleian Library
Item Width
110mm
Subject
History
Number of Pages
112 Pages

About this product

Product Information

Fountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for 'beauty on duty'. At the same time, men's tailoring evolved to suit new conditions. Aquascutum advertised 'Officers' Waterproof Trench Coats' and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

Product Identifiers

Publisher
Bodleian Library
ISBN-13
9781851243990
eBay Product ID (ePID)
213158944

Product Key Features

Author
Amanda-Jane Doran, Andrew Mccarthy
Publication Name
The Huns Have Got My Gramophone!: Advertisements from the Great War
Format
Hardcover
Language
English
Subject
History
Publication Year
2014
Type
Textbook
Number of Pages
112 Pages

Dimensions

Item Height
170mm
Item Width
110mm

Additional Product Features

Title_Author
Amanda-Jane Doran, Andrew Mccarthy
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Entertainment Magpie Ltd
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Value added tax number:
  • GB 226498384
Trade registration number:
  • 06277562
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06277562
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