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Financial Services Marketing: An international guide to principles and practice
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- Buy it nowFinancial Services Marketing: An international guide to principles and practice
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eBay item number:294822140508
Item specifics
- Condition
- Title
- Financial Services Marketing: An International Guide to Principl
- ISBN
- 9780750669979
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Financial Services Marketing: an International Guide to Principles and Practice
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189mm
- Subject
- Finance, Marketing
- Item Weight
- 800g
- Number of Pages
- 418 Pages
About this product
Product Information
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750669979
eBay Product ID (ePID)
87833346
Product Key Features
Publication Name
Financial Services Marketing: an International Guide to Principles and Practice
Format
Paperback
Language
English
Subject
Finance, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
418 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
800g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:294822140508
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