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The End of Marketing: Humanizing Your Brand in the Age of Social Media. Gil**
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- Buy it nowThe End of Marketing: Humanizing Your Brand in the Age of Social Media. Gil**
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Located in: South East, United Kingdom
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eBay item number:294882164080
Item specifics
- Condition
- PublishedOn
- 2021-10-03
- Title
- The End of Marketing: Humanizing Your Brand in the Age of Social
- Artist
- Not Specified
- ISBN
- 9781398601345
About this product
Product Information
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9781398601345
eBay Product ID (ePID)
13049047218
Product Key Features
Number of Pages
288 Pages
Publication Name
The End of Marketing: Humanizing Your Brand in the Age of Social Media
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Format
Paperback
Dimensions
Item Height
215 mm
Item Weight
400 g
Item Width
140 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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