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Brand Transformation
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eBay item number:295111076661
Item specifics
- Condition
- PublishedOn
- 2018-02-14
- Title
- Brand Transformation: Transforming Firm Performance by Disruptiv
- ISBN
- 9781138064294
- EAN
- 9781138064294
- Subject Area
- Organizational Sociology
- Publication Name
- Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
- Publisher
- Taylor & Francis LTD
- Subject
- Management, Marketing
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 590g
- Number of Pages
- 230 Pages
About this product
Product Information
To be of value to firms, branding must operate in the real world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm's branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical best-fit changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm's branding. The text includes a set of six widely occurring firm typologies and suggests practical immediate activity on which to base a firm's implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138064294
eBay Product ID (ePID)
6046549231
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2018
Type
Textbook
Number of Pages
230 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
590g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:295111076661
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