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Entrepreneurship Marketing By Sonny Nw*nkwo

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Located in: South East, United Kingdom
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Last updated on 05 Feb, 2024 17:23:19 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Entrepreneurship Marketing
ISBN
9780415573764
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Entrepreneurship Marketing: Principles and Practice of Sme Marketing
Item Height
246mm
Author
Sonny Nwankwo, Ayantunji Gbadamosi
Publisher
Taylor & Francis LTD
Item Width
174mm
Subject
Management
Item Weight
862g
Number of Pages
458 Pages

About this product

Product Information

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with people issues (i.e. everyday entrepreneurial marketing interactions) to prepare students for the dragon's den of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415573764
eBay Product ID (ePID)
92887464

Product Key Features

Author
Sonny Nwankwo, Ayantunji Gbadamosi
Publication Name
Entrepreneurship Marketing: Principles and Practice of Sme Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
458 Pages

Dimensions

Item Height
246mm
Item Width
174mm
Item Weight
862g

Additional Product Features

Editor
Ayantunji Gbadamosi, Sonny Nwankwo
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Show contact information
:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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