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Entrepreneursh ip Marketing By Sonny Nw*nkwo
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Located in: South East, United Kingdom
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eBay item number:295561752148
Item specifics
- Condition
- Title
- Entrepreneurship Marketing
- ISBN
- 9780415573764
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Entrepreneurship Marketing: Principles and Practice of Sme Marketing
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Management
- Item Weight
- 862g
- Number of Pages
- 458 Pages
About this product
Product Information
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with people issues (i.e. everyday entrepreneurial marketing interactions) to prepare students for the dragon's den of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415573764
eBay Product ID (ePID)
92887464
Product Key Features
Publication Name
Entrepreneurship Marketing: Principles and Practice of Sme Marketing
Format
Paperback
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
458 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
862g
Additional Product Features
Editor
Ayantunji Gbadamosi, Sonny Nwankwo
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:295561752148
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Item location:
South East, United Kingdom
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This book is fantastically written, it’s making me giggle. I don’t think you could identify birds from the illustrations but it’s not that kind of book. Cute.
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