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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Gov
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- Buy it nowMarketing for the Voluntary Sector: A Practical Guide for Charities and Non-Gov
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eBay item number:295837434324
Item specifics
- Condition
- Title
- Marketing for the Voluntary Sector: A Practical Guide for Charit
- ISBN
- 9780749432508
- Subject Area
- Social Services
- Publication Name
- Marketing for the Voluntary Sector: a Practical Guide for Charities and Non-Government Organisations
- Publisher
- Kogan Page LTD
- Subject
- Sociology, Marketing
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 233mm
- Item Width
- 153mm
- Item Weight
- 301g
- Number of Pages
- 192 Pages
About this product
Product Information
The charity world is huge and continues to grow. The Charity Commission registers up to 50 new organizations each month. As a result, the environment in which charities operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing. Marketing for the Voluntary Sector argues that, if an organization is to succeed in its goals, a marketing approach should permeate right the way through from top to bottom. By knowing the markets they work in, charities can match their activities to external needs and therefore achieve as much as possible for their beneficiaries. With contributions from a wide range of charities, agencies and fields, this book offers practical and readable advice for anyone who is serious about marketing in the voluntary sector. The book is divided into three parts: branding, identity and structures; markets - focusing on funders and opinion formers; marketing tools and techniques.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749432508
eBay Product ID (ePID)
91961216
Product Key Features
Subject Area
Social Services
Publication Name
Marketing for the Voluntary Sector: a Practical Guide for Charities and Non-Government Organisations
Format
Paperback
Language
English
Subject
Sociology, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
233mm
Item Width
153mm
Item Weight
301g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:295837434324
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South East, United Kingdom
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Very good price. Fast delivery. Book in great condition. Will purchase again. Thank you.
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