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Badass: Making Users Awesome By Kathy Sierra
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Located in: South East, United Kingdom
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eBay item number:295954364623
Item specifics
- Condition
- Title
- Badass: Making Users Awesome
- ISBN
- 9781491919019
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Badass-Making Users Awesome
- Item Height
- 227mm
- Publisher
- O'reilly Media, INC International Concepts, USA
- Item Width
- 152mm
- Subject
- Computer Science, Management
- Item Weight
- 460g
- Number of Pages
- 304 Pages
About this product
Product Information
Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn't live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don't depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support-everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they're using our product but, more importantly, in the moments when they aren't.
Product Identifiers
Publisher
O'reilly Media, INC International Concepts, USA
ISBN-13
9781491919019
eBay Product ID (ePID)
212919815
Product Key Features
Publication Name
Badass-Making Users Awesome
Format
Paperback
Language
English
Subject
Computer Science, Management
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
227mm
Item Width
152mm
Item Weight
460g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:295954364623
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South East, United Kingdom
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