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Joseph L.C. Che Product and Market Development for Subsistence Market (Hardback)
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- Buy it nowJoseph L.C. Che Product and Market Development for Subsistence Market (Hardback)
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Item specifics
- Condition
- Book Title
- Product and Market Development for Subsistence Marketplaces
- Title
- Product and Market Development for Subsistence Marketplaces
- Contributor
- Madhubalan Viswanathan (Edited by)
- EAN
- 9780762313969
- ISBN
- 9780762313969
- Genre
- Business & Finance
- Release Date
- 06/29/2007
- Release Year
- 2007
- Country/Region of Manufacture
- US
- Item Height
- 234mm
- Item Weight
- 680g
- Series
- Advances in International Management
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Product and Market Development for Subsistence Marketplaces
- Item Length
- 9in
- Publisher
- Emerald Publishing The Limited
- Item Width
- 6in
- Number of Pages
- 358 Pages
About this product
Product Information
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
076231396x
ISBN-13
9780762313969
eBay Product ID (ePID)
18038581685
Product Key Features
Publication Name
Product and Market Development for Subsistence Marketplaces
Format
Hardcover
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
358 Pages
Dimensions
Item Length
9in
Item Width
6in
Additional Product Features
Lc Classification Number
Hf5415.33.D44
Table of Content
1.Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers Madhubalan Viswanathan and Joseacute; Antonio Rosa Section 1: Subsistence Consumers Getting to Know Them 2.Understanding Product and Market Interactions in Subsistence Marketplaces: A Study in South India Madhu Viswanathan 3.A Family Systems Interpretation of How Subsistence Consumers Manage:The Case of South Africa Julie A. Ruth and Rachel Oakley Hsiung 4.Potential Vulnerabilities of U.S. Subsistence Consumers to Persuasive Marketing Communications Jerome D. Williams, William J. Qualls, and Nakeisha Ferguson 5.Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research Julie L. Ozanne and Bige Saatcioglu Section 2: Entrepreneurship in Subsistence Marketplaces 6.Impact of Entrepreneurship Development Through Corporate Interventions: An Assessment of the Case of HLLs Project Shakti M. J Xavier, J Raja, and S Usha Nandhini 7.Participatory Research Methods for Subsistence Consumers Edward McKenzie Abbey and Sharmin Attaran 8.Micro-Credit Through the Feminist Lens: Towards a More Equitable Approach to Social Entrepreneurship Ina Freeman and Nancy Higginson Section 3: Marketing and Management in Subsistence Marketplaces 9.Marketing in Subsistence Markets: Innovation through Decentralization and Externalization Robin Ritchie and Srinivas Sridharan 10.Market Orientation and Performance in Low Income Countries: The Case of Zimbabwean Retailers Steven Michael Burgess and Pfavai Nyajeka 11.Unilevers Business in Indias Subsistence Economies Rohithari Rajan Section 4: Policy Issues in Subsistence Marketplaces 12.Towards More Responsive Organizations: Openness to Change and Culture Preservation in Subsistence and Developing Economies Charles M. Wood 13.Consumption and Environmental Degradation: A Long Term View Kanwalroop Kathy Dhanda and Ronald Paul Hill 14.Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru and Guatemala Eric J. Arnould, Alejandro Plastina, and Dwayne Ball
Copyright Date
2007
Target Audience
Scholarly & Professional
Topic
Marketing / General, Consumer Behavior, Developing & Emerging Countries
Dewey Decimal
658.8342091724
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, Social Science
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