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The Four Factors of Trust: How Organizations C- 1119855012, hardcover, Reichheld
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Item specifics
- Condition
- ISBN
- 9781119855019
- Book Title
- Four Factors of Trust : How Organizations Can Earn Lifelong Loyalty
- Item Length
- 9.1in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2022
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Business & Economics
- Topic
- Human Resources & Personnel Management, Marketing / General, Commerce, Management
- Item Width
- 6.3in
- Item Weight
- 24.1 Oz
- Number of Pages
- 304 Pages
About this product
Product Information
A WALL STREET JOURNAL BESTSELLER A PUBLISHERS WEEKLY BESTSELLER The essential, data-driven blueprint to build trust in your organization. Did you know that trusted companies outperform their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again? And that 79% of employees who trust their employer are more motivated to work (and less likely to leave)? The importance of trust is at an all-time high--just as our inclination to trust is at an all-time low. Building trust is your single greatest opportunity to create competitive advantage. With new data at its core, The Four Factors of Trust gives you practical guidance to measure and build trust in the relationships that matter the most--with your customers, workforce, and partners. Trust ultimately comes down to just Four Factors: Humanity, Capability, Transparency, and Reliability. These Four Factors make up Deloitte's HX TrustIDTM, a groundbreaking measurement tool poised to become the gold standard for evaluating organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can use HX TrustIDTM to measure, predict, and build trust to earn lifelong loyalty--and elevate the human experience with your customers, workforce, and partners. The Four Factors of Trust lays it all out in do-able parts so you can: Create better business outcomes by understanding how trust affects human behaviors Measure your company's trust score--revealing strengths, deficits, and opportunities to (re)build trust with key stakeholders Design actionable strategies to improve trust with your customers, workforce, and partners Build trust and earn loyalty through every business function from marketing to operations to talent experience With compelling stories from leading organizations--and practical applications in Marketing & Experience, Cybersecurity, HR, Sustainability (ESG), and Operations & Technology-- The Four Factors of Trust will enable you to create the relationships you want to build, the organizations you want to belong to, and the world you want to live in.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119855012
ISBN-13
9781119855019
eBay Product ID (ePID)
22050378452
Product Key Features
Book Title
Four Factors of Trust : How Organizations Can Earn Lifelong Loyalty
Format
Hardcover
Language
English
Topic
Human Resources & Personnel Management, Marketing / General, Commerce, Management
Publication Year
2022
Genre
Business & Economics
Number of Pages
304 Pages
Dimensions
Item Length
9.1in
Item Height
1in
Item Width
6.3in
Item Weight
24.1 Oz
Additional Product Features
As Told to
Dunlop, Amelia
Lc Classification Number
Hf5415.525.R447 2023
Table of Content
Introduction 1 Part I: What You Need to Know About Trust 1 The Four Factors That Drive Trust 15 2 Wrestling with Trust 31 3 The Path to Loyalty 41 4 The Most Trusted Organizations 51 5 The Least Trusted Organizations 61 6 The Demographics of Trust 71 7 The Trust Ecosystem 85 8 This Is Just the Beginning 97 Part II: The "How-to" of Trust 9 How to Build Trust 115 10 Executive Leadership 131 11 Sustainability and Equity 143 12 Marketing and Experience 159 13 Talent and Human Capital 175 14 Operations and Technology 189 15 Cybersecurity 199 Appendix Appendix A: HX TrustID Survey Methodology 223 Appendix B: The Demographics That Matter Most for Customers 229 Appendix C: The Demographics That Matter Most for Workers 235 Endnotes 243 Acknowledgments 273 About the Authors 275 Index 277
Copyright Date
2023
Lccn
2022-024814
Dewey Decimal
658.812
Intended Audience
Trade
Dewey Edition
23
Item description from the seller
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Booktrolls LLC
Patrick Higginbotham
9600 Bamboo Rd
77041 Houston, TX
United States
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eBay item number:295988919702
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