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Laura Busche Powering Content (Paperback)
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Located in: 60502, United States
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eBay item number:296078645851
Item specifics
- Condition
- Book Title
- Powering Content
- Title
- Powering Content
- Subtitle
- Building a Nonstop Content Marketing Machine
- EAN
- 9781491963746
- ISBN
- 9781491963746
- Genre
- Business & Finance
- Release Date
- 06/25/2017
- Release Year
- 2017
- Country/Region of Manufacture
- US
- Subject Area
- Business & Economics
- Publication Name
- Powering Content : Building a Nonstop Content Marketing Machine
- Item Length
- 9 in
- Publisher
- O'reilly Media, Incorporated
- Subject
- Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 6 in
- Item Weight
- 15.9 Oz
- Number of Pages
- 308 Pages
About this product
Product Information
Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1491963743
ISBN-13
9781491963746
eBay Product ID (ePID)
235534575
Product Key Features
Publication Name
Powering Content : Building a Nonstop Content Marketing Machine
Format
Trade Paperback
Language
English
Subject
Marketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Number of Pages
308 Pages
Dimensions
Item Length
9 in
Item Height
0.9 in
Item Width
6 in
Item Weight
15.9 Oz
Additional Product Features
LCCN
2017-448669
Lc Classification Number
Hf5415.127
Copyright Date
2017
Target Audience
Scholarly & Professional
Dewey Decimal
658.8/72028546
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Rarewaves-USA
Kathryn Searle
10100 W Sample Rd
Ste 101
33065 Coral Springs, FL
United States
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Seller assumes all responsibility for this listing.
eBay item number:296078645851
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Item location:
60502, United States
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Worldwide
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Economy Shipping | Estimated between Sat, 29 Jun and Thu, 11 Jul to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 7 working days of receiving cleared payment. |
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Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back, Replacement | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
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