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I. H. Ian Lee Alain Verbeke International Business Strategy (Paperback)
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- Buy it nowI. H. Ian Lee Alain Verbeke International Business Strategy (Paperback)
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Item specifics
- Condition
- Book Title
- International Business Strategy
- Title
- International Business Strategy
- Subtitle
- Rethinking the Foundations of Global Corporate Success
- EAN
- 9781108738378
- ISBN
- 9781108738378
- Genre
- Business & Finance
- Release Year
- 2021
- Release Date
- 09/23/2021
- Country/Region of Manufacture
- GB
- Item Weight
- 1000g
- Publication Year
- 2021
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- International Business Strategy : Rethinking the Foundations of Global Corporate Success
- Item Height
- 0.9in
- Features
- New Edition
- Item Length
- 9.6in
- Publisher
- Cambridge University Press
- Item Width
- 6.7in
- Number of Pages
- 675 Pages
About this product
Product Information
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1108738370
ISBN-13
9781108738378
eBay Product ID (ePID)
7050093998
Product Key Features
Publication Name
International Business Strategy : Rethinking the Foundations of Global Corporate Success
Format
Trade Paperback
Language
English
Features
New Edition
Publication Year
2021
Type
Textbook
Number of Pages
675 Pages
Dimensions
Item Length
9.6in
Item Height
0.9in
Item Width
6.7in
Additional Product Features
Lc Classification Number
Hd62.4.V466 2021
Edition Description
New Edition
Edition Number
3
Reviews
'This revised edition of Alain Verbeke's textbook builds on the strengths of the very first edition, and continues to stand out from other textbooks in two respects. First, the analytical framework summarizing the nature of international business presented in the first half of the book is consistently used in all subsequent chapters. Second, this conceptual toolkit helps students to understand the complexities of international business in the real world.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen
Table of Content
List of figures; List of tables; About the authors; Foreword from Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts; 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational network; Part II. Functional Issues; 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing;10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy; 11. Entry mode dynamics 1: Foreign distributors; 12. Entry mode dynamics 2: Strategic alliance partners; 13. Entry mode dynamics 3: Mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16. Multinational entrepreneurship; 17A. International strategies of corporate social responsibility; 17B. International strategies of corporate environmental sustainability; Conclusion: The true foundations of global corporate success; Notes; Index.
Target Audience
Scholarly & Professional
Topic
Economics / General, International / General
Lccn
2021-028460
Dewey Decimal
658.049
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics
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