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Alireza Servati Anthony, R Sim Introduction to Semiconductor Marketi (Paperback)

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Introduction to Semiconductor Marketing
Title
Introduction to Semiconductor Marketing
ISBN-10
0972518983
EAN
9780972518987
ISBN
9780972518987
Genre
Technology & Engineering
Release Year
2005
Release Date
09/15/2005
Country/Region of Manufacture
US
Item Height
229mm
Item Length
152mm
Item Width
14mm
Item Weight
381g
Type
Textbook
Format
Perfect
Language
English
Publication Name
Introduction to Semiconductor Marketing
Author
Anthony Simon, Al Servati
Publisher
Simon Publications, Incorporated

About this product

Product Information

The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.

Product Identifiers

Publisher
Simon Publications, Incorporated
ISBN-10
0972518983
ISBN-13
9780972518987
eBay Product ID (ePID)
51706555

Product Key Features

Author
Anthony Simon, Al Servati
Publication Name
Introduction to Semiconductor Marketing
Format
Perfect
Language
English
Type
Textbook

Additional Product Features

Copyright Date
2003
Target Audience
Scholarly & Professional
Topic
Electronics / Semiconductors
Lccn
2003-097802
Genre
Technology & Engineering

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