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Alireza Servati Anthony, R Sim Introduction to Semiconductor Marketi (Paperback)
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eBay item number:296149343973
Item specifics
- Condition
- Book Title
- Introduction to Semiconductor Marketing
- Title
- Introduction to Semiconductor Marketing
- ISBN-10
- 0972518983
- EAN
- 9780972518987
- ISBN
- 9780972518987
- Genre
- Technology & Engineering
- Release Year
- 2005
- Release Date
- 09/15/2005
- Country/Region of Manufacture
- US
- Item Height
- 229mm
- Item Length
- 152mm
- Item Width
- 14mm
- Item Weight
- 381g
- Type
- Textbook
- Format
- Perfect
- Language
- English
- Publication Name
- Introduction to Semiconductor Marketing
- Publisher
- Simon Publications, Incorporated
About this product
Product Information
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
Product Identifiers
Publisher
Simon Publications, Incorporated
ISBN-10
0972518983
ISBN-13
9780972518987
eBay Product ID (ePID)
51706555
Product Key Features
Publication Name
Introduction to Semiconductor Marketing
Format
Perfect
Language
English
Type
Textbook
Additional Product Features
Copyright Date
2003
Target Audience
Scholarly & Professional
Topic
Electronics / Semiconductors
Lccn
2003-097802
Genre
Technology & Engineering
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