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The Impact of the Internet on the Marketing of Travel Intermediaries <|
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eBay item number:296172532640
Item specifics
- Condition
- PublishedOn
- 1998-01-01
- Title
- The Impact of the Internet on the Marketing of Travel Intermedia
- ISBN
- 9783838651620
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Impact of the Internet on the Marketing of Travel Intermediaries
- Item Height
- 210mm
- Publisher
- Diplom.DE
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 259g
- Number of Pages
- 192 Pages
About this product
Product Information
Inhaltsangabe: Abstract: In recent years, more and more people expressed their concerns about some companies' performance. Mainly not about their financial performance, but about their social performance. About their attitude towards the environment. About the treatment of employees. Consumers, governments, environmentalists, trade unions, but also managers felt that there is a need for change in business life. This paper investigates two questions: In general, how does the marketing of travel intermediaries change when business is conducted over the internet? In detail, how can travel intermediaries build customer loyalty an the internet? Why do these two issues pose problems that require a thorough analysis? First, the internet provides a new platform for dealing with travel services. Although the internet travel market still represents only a small fraction of the total travel market, many travel intermediaries entered it in anticipation of huge profits. The number of travellers who use the internet to obtain travel services and the money they spend on-line for travel purposes is growing rapidly. But competition and marketing in the on-line travel market is strongly affected by the unique characteristics of the internet. In order to stay in business in the long run, a deeper understanding of the effects of the internet an the travel industry and an the marketing of individual travel firms is necessary. Also, the internet threatens to eliminate intermediaries by linking service providers and customers directly. Therefore, an evaluation of the marketing impacts of the internet is even more vital for travel intermediaries. Second, a key element of every on-line marketing strategy is customer loyalty: Many internet travel intermediaries are able to attract a large number of visitors to their web pages. But most of these internet users are not loyal and visit the web page only once. Since a loyal customer base is essential to generate revenues an the internet, the
Product Identifiers
Publisher
Diplom.DE
ISBN-13
9783838651620
eBay Product ID (ePID)
222368299
Product Key Features
Publication Name
The Impact of the Internet on the Marketing of Travel Intermediaries
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
259g
Additional Product Features
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:296172532640
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