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Understanding Non-deceptive Counterfeit Consumption in China.97836596
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eBay item number:296181862034
Item specifics
- Condition
- PublishedOn
- 2014-11-06
- Title
- Understanding Non-deceptive Counterfeit Consumption in China
- ISBN
- 9783659631191
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Understanding Non-Deceptive Counterfeit Consumption in China
- Item Height
- 229mm
- Publisher
- LAP
- Item Width
- 152mm
- Subject
- Management
- Item Weight
- 540g
- Number of Pages
- 368 Pages
About this product
Product Information
The global trade in counterfeiting activity is rising on a grand scale. Since 1990s, China has been considered as a faking nation where a great number of counterfeit factories and markets were located. In consumer behavior study, exploring the factors that influence the consumers' willingness to purchase counterfeit brands is very crucial. The current study focus on non-deceptive counterfeit consumption, which means that consumers intentionally purchase fake products. Following an initial literature review of the counterfeiting phenomenon and brand theory, the aims and objectives of this research are identified. We aim to answer three important questions: Can different brand values predict the consumers' counterfeit consumption? Dose counterfeit branded product ownership alters consumers' authentic branded product purchase behavior? Will brand knowledge interact with consumer values in consuming counterfeit branded product?
Product Identifiers
Publisher
LAP
ISBN-13
9783659631191
eBay Product ID (ePID)
213335290
Product Key Features
Publication Name
Understanding Non-Deceptive Counterfeit Consumption in China
Format
Paperback
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
540g
Additional Product Features
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:296181862034
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