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Global Political Campaigning: A Worldwide Analy. Plasser<|
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eBay item number:296185907031
Item specifics
- Condition
- PublishedOn
- 2002-02-28
- Title
- Global Political Campaigning: A Worldwide Analysis of Campaign P
- ISBN
- 9780275974640
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Subject Area
- Political Science
- Language
- English
- Publication Name
- Global Political Campaigning: a Worldwide Analysis of Campaign Professionals and Their Practices
- Publisher
- ABC-Clio
- Subject
- Government, Advertising
- Number of Pages
- 424 Pages
About this product
Product Information
This text examines the changing practices of election campaigning worldwide. Based on data of an in-depth survey of campaign managers and political consultants from 43 countries, the book provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centred democracies. The first section gives an overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of US overseas consultants in influencing and modifying campaign practices in foreign countries based on interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management and political communication.
Product Identifiers
Publisher
ABC-Clio
ISBN-13
9780275974640
eBay Product ID (ePID)
86486760
Product Key Features
Subject Area
Political Science
Publication Name
Global Political Campaigning: a Worldwide Analysis of Campaign Professionals and Their Practices
Format
Hardcover
Language
English
Subject
Government, Advertising
Publication Year
2002
Type
Textbook
Number of Pages
424 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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