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Handbook of Culture and Consumer Behavior Paperback
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“Ships from the UK. Former library book; may include library markings. Used book that is in clean, ”... Read moreAbout condition
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Located in: Dunfermline, United Kingdom
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eBay item number:296246799199
Item specifics
- Condition
- Good
- Seller notes
- Features
- EX-LIBRARY
- Book Title
- Handbook of Culture and Consumer Behavior Paperback
- ISBN
- 9780199388523
- Subject Area
- Social Psychology, Experimental Psychology
- Publication Name
- Handbook of Culture and Consumer Behavior
- Publisher
- Oxford University Press
- Subject
- Marketing
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234mm
- Item Width
- 159mm
- Item Weight
- 484g
- Number of Pages
- 368 Pages
About this product
Product Information
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199388523
eBay Product ID (ePID)
213362051
Product Key Features
Subject Area
Social Psychology, Experimental Psychology
Publication Name
Handbook of Culture and Consumer Behavior
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
234mm
Item Width
159mm
Item Weight
484g
Additional Product Features
Series Title
Frontiers in Culture and Psychology
Country/Region of Manufacture
United States
Editor
Angela Y. Lee, Sharon Ng
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
Value added tax number:
- GB 938775170
Trade registration number:
- 06570267
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eBay item number:296246799199
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r***i (105)- Feedback left by buyer.
Past month
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Thank you for the books, I like them very much. The form of packaging needs to be reviewed.
r***s (1177)- Feedback left by buyer.
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Sent an ex-library book - which was not mentioned in the description. I've ordered 5 times from Better World Books and on two occasions now I've received an ex-library book. It can't be difficult surely to tell the difference? eBay are processing a refund.
a***h (732)- Feedback left by buyer.
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Great thanks
e***l (8)- Feedback left by buyer.
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👍 Great book. Fast dispatch
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