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Restaurant Marketing for Owners and Managers (Wiley Restaurant Basics Series) B

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Located in: South East, United Kingdom
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eBay item number:296263667393
Last updated on 02 May, 2024 16:20:49 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Restaurant Marketing for Owners and Managers (Wiley Restaurant B
ISBN
9780471226277
Subject Area
Hotel Management
Publication Name
Restaurant Marketing for Owners and Managers
Publisher
John Wiley & Sons INC International Concepts
Subject
Management
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Item Height
233mm
Author
Patti J. Shock, John T. Bowen, John M. Stefanelli
Item Width
155mm
Item Weight
362g
Number of Pages
240 Pages

About this product

Product Information

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471226277
eBay Product ID (ePID)
24046609368

Product Key Features

Subject Area
Hotel Management
Author
Patti J. Shock, John T. Bowen, John M. Stefanelli
Publication Name
Restaurant Marketing for Owners and Managers
Format
Paperback
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
233mm
Item Width
155mm
Item Weight
362g

Additional Product Features

Title_Author
John M. Stefanelli, John T. Bowen, Patti J. Shock
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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