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The Retail Environment By Ken Jones,Jim Simmons
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Located in: South East, United Kingdom
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eBay item number:296263673441
Item specifics
- Condition
- Title
- The Retail Environment
- ISBN
- 9780415049856
- Publication Year
- 1990
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Retail Environment
- Item Height
- 234mm
- Publisher
- Cengage Learning Emea
- Item Width
- 156mm
- Subject
- Marketing, Business
- Item Weight
- 680g
- Number of Pages
- 432 Pages
About this product
Product Information
Despite its great size and importance within the economy, the retail sector is controlled by a relatively small number of retail chains, shopping centre developers and government agencies. At the same time retail activities and commercial services are a significant and visible part of our social system - they both reflect and shape our preferences, lifestyle and more. We are what we consume, and our comsumption priorities describe our society; but these preferences are mediated through the actions of such institutions and organizations as the chains, shopping plazas and urban planners, acting either jointly or in competition. This book describes and explains retailing with a particular emphasis on the problem of store location and on the spatial supply side. The text is divided into four parts and in part one the student is introduced to the basic principles and components of the retail system. The spatial pattern of demand is emphasized, but income and demographics are discussed as well. The chapter on the supply side looks at the corporate composition of retailing in some detail, stressing the degree of concentration in the industry. A final chapter introduces the study of consumer behaviour. Part 2 describes the spatial structure of retail activity, at both the settlement and intra-urban scale, but always with an eye on the location decisions of retail chains and developers. The complementary chapters on the directions and processes of change in retail structure introduce new topics and themes and lay the framework for later applied studies. In part 3, retail structure is examined from the viewpoint of business, introducing many of the most widely used procedures in store location studies. Students are urged to evaluate these techniques in terms of the retail chain's strategies and requirements. How much information and model building is appropriate for a new chain that is moving into a rapidly growing market? Finally, part 4 takes a brief look at the policy implications of retail activities and the possible direction for change in the retail system of tomorrow.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9780415049856
eBay Product ID (ePID)
88507352
Product Key Features
Publication Name
The Retail Environment
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
1990
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
680g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
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Unit 4
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RG30 1DZ
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eBay item number:296263673441
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