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Essentials of Marketing Paperback Kelly, Baines, Paul, Fill, Chri
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- Buy it nowEssentials of Marketing Paperback Kelly, Baines, Paul, Fill, Chri
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Located in: Dunfermline, United Kingdom
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eBay item number:296265897287
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- Essentials of Marketing Paperback Kelly, Baines, Paul, Fill, Chri
- ISBN
- 9780199646500
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Essentials of Marketing
- Item Height
- 246mm
- Publisher
- Oxford University Press
- Item Width
- 190mm
- Subject
- Business, Economy & Industry, Marketing, Business
- Item Weight
- 827g
- Number of Pages
- 440 Pages
About this product
Product Information
Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.
Product Identifiers
Publisher
Oxford University Press
ISBN-10
0199646503
ISBN-13
9780199646500
eBay Product ID (ePID)
129308778
Product Key Features
Publication Name
Essentials of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
440 Pages
Dimensions
Item Height
246mm
Item Width
190mm
Weight
827g
Height
246mm
Width
190mm
Item Weight
827g
Additional Product Features
Spine
18mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
Value added tax number:
- GB 938775170
Trade registration number:
- 06570267
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eBay item number:296265897287
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