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Foundations of Marketing Paperback John, Jobber, David Fahy
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- Buy it nowFoundations of Marketing Paperback John, Jobber, David Fahy
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Item specifics
- Condition
- Very Good
- Seller notes
- Book Title
- Foundations of Marketing Paperback John, Jobber, David Fahy
- ISBN
- 9780077137014
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 264mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 198mm
- Subject
- Business, Economy & Industry, Marketing
- Item Weight
- 1g
- Number of Pages
- 400 Pages
About this product
Product Information
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers. Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy. Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture. The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition's case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver. The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill's Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0077137019
ISBN-13
9780077137014
eBay Product ID (ePID)
111479489
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
264mm
Item Width
198mm
Weight
832g
Height
264mm
Width
195mm
Item Weight
1g
Additional Product Features
Spine
20mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United States
Item description from the seller
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Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
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- GB 938775170
Trade registration number:
- 06570267
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eBay item number:296272596434
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its a hardback.. a bonus!!
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