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Research Methods for Business: A Skill Building Approach By Uma Sekaran, Roger
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Item specifics
- Condition
- Title
- Research Methods for Business: A Skill Building Approach
- ISBN
- 9780470744796
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Research Methods for Business: a Skill Building Approach
- Item Height
- 234mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 189mm
- Subject
- Classical Studies, Business
- Item Weight
- 984g
- Number of Pages
- 488 Pages
About this product
Product Information
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods. The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes: * A fully updated Instructor's Guide * Data sets * PowerPoint lecture slides for each chapter * Lecturers' Testbank with multiple choice, true false, short answer and essay questions. * Self-test quizzes * SPSS tutorial videos for students
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470744796
eBay Product ID (ePID)
87929986
Product Key Features
Publication Name
Research Methods for Business: a Skill Building Approach
Format
Paperback
Language
English
Subject
Classical Studies, Business
Publication Year
2009
Type
Textbook
Number of Pages
488 Pages
Dimensions
Item Height
234mm
Item Width
189mm
Item Weight
984g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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WRAP Ltd.
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