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Mona Mrad Michael R. Solomon Fashion & Luxury Marketing (Paperback)
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- Buy it nowMona Mrad Michael R. Solomon Fashion & Luxury Marketing (Paperback)
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Located in: 60502, United States
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- 97.3% positive Feedback
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eBay item number:296310983898
Item specifics
- Condition
- ISBN-10
- 1526419254
- EAN
- 9781526419255
- ISBN
- 9781526419255
- Genre
- Business & Finance
- Subject
- Marketing / General, Economics / General
- Release Date
- 04/28/2022
- Release Year
- 2022
- Country/Region of Manufacture
- GB
- Item Height
- 246mm
- Book Title
- Fashion & Luxury Marketing
- Title
- Fashion & Luxury Marketing
- Subject Area
- Business & Economics
- Publication Name
- Fashion and Luxury Marketing for Consumers
- Publisher
- SAGE Publications, The Limited
- Item Length
- 9.7 in
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Weight
- 25.8 Oz
- Item Width
- 7.4 in
- Number of Pages
- 408 Pages
About this product
Product Information
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526419254
ISBN-13
9781526419255
eBay Product ID (ePID)
5050433647
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Fashion and Luxury Marketing for Consumers
Publication Year
2022
Subject
Marketing / General, Economics / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
25.8 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
2021-946025
Dewey Edition
23
Reviews
'What a fantastic book! All key fashion marketing concepts, models and strategies are covered and directly applied to the contemporary fashion industry, making it a rare and valuable resource. A must-have for all students and lecturers across all fashion business courses!'
Illustrated
Yes
Dewey Decimal
746.920688
Lc Classification Number
Hd9940.A2
Table of Content
SECTION I: Introduction to Fashion MarketingChapter 1: Fashion Marketing: An introductionChapter 2: The Big Picture of the Fashion IndustryChapter 3: Understanding Fashion ChangeChapter 4: Ethical and Sustainable FashionSECTION II: Fashion Marketing StrategyChapter 5: Strategic Planning and Marketing InsightsChapter 6: Segmentation, Targeting and PositioningSECTION III: How Consumers Think About and Choose FashionChapter 7: Micro Factors: Perception, Learning and AttitudesChapter 8: Individual Consumer Dynamics: Motivation and the Self-ConceptChapter 9: Macro Factors: Group and Social Influence and Fashion Opinion LeadershipSECTION IV: Applying the Marketing MixChapter 10: Product Development, Branding and PricingChapter 11: Fashion Marketing CommunicationsChapter 12: Fashion Retailing and Distribution
Copyright Date
2022
Item description from the seller
Business seller information
Rarewaves-USA
Kathryn Searle
10100 W Sample Rd
Ste 101
33065 Coral Springs, FL
United States
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:296310983898
Postage and packaging
Item location:
60502, United States
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Worldwide
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Afghanistan, Australia, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, Canada, France, French Guiana, French Polynesia, Germany, Guadeloupe, Israel, Italy, Laos, Libya, Martinique, Mexico, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, Venezuela, Yemen
| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
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| Will usually dispatch within 2 working days of receiving cleared payment. |
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Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back, Replacement | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
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| Returns accepted |
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Registered as a business seller
Seller Feedback (450,250)
k***r (1589)- Feedback left by buyer.
Past month
Verified purchase
Great deal on a great cd. Slow shipping though.
n***6 (909)- Feedback left by buyer.
Past month
Verified purchase
Love the book!
j***o (42)- Feedback left by buyer.
Past month
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Excelente muy bueno
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