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New Products Management Hardcover C. Merle, Di Benedetto, C. Anth
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- Buy it nowNew Products Management Hardcover C. Merle, Di Benedetto, C. Anth
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Located in: Dunfermline, United Kingdom
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eBay item number:296360631915
Item specifics
- Condition
- Good
- Seller notes
- Book Title
- New Products Management Hardcover C. Merle, Di Benedetto, C. Anth
- ISBN
- 9780071289238
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- New Products Management
- Item Height
- 234mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 187mm
- Subject
- Management
- Item Weight
- 1g
- Number of Pages
- 576 Pages
About this product
Product Information
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071289238
eBay Product ID (ePID)
97601524
Product Key Features
Publication Name
New Products Management
Format
Paperback
Language
English
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Height
234mm
Item Width
187mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
Value added tax number:
- GB 938775170
Trade registration number:
- 06570267
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CRN Number:
- 06570267
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eBay item number:296360631915
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