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FOUNDATIONS OF MARKETING 9781305405769 - Instructor's Edition - LIKE NEW - Picture 1 of 2
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FOUNDATIONS OF MARKETING 9781305405769 - Instructor's Edition - LIKE NEW

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Like New
Ended: 12 May, 2024 14:09:52 BST
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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Subject
Marketing
ISBN
9781305405769
Publication Name
Foundations of Marketing
Item Length
10.9in
Publisher
Cengage South-Western
Publication Year
2016
Series
Mindtap Course List Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8in
Author
O. C. Ferrell, William M. Pride
Features
Revised
Item Width
8.5in
Item Weight
39.5 Oz
Number of Pages
544 Pages

About this product

Product Information

Discover the essentials in todays marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book thats popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1305405765
ISBN-13
9781305405769
eBay Product ID (ePID)
219671102

Product Key Features

Author
O. C. Ferrell, William M. Pride
Publication Name
Foundations of Marketing
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2016
Series
Mindtap Course List Ser.
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Length
10.9in
Item Height
0.8in
Item Width
8.5in
Item Weight
39.5 Oz

Additional Product Features

Lc Classification Number
Hf5415.P6584 2017
Edition Description
Revised Edition
Edition Number
7
Table of Content
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Information Systems.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Financial Analysis in Marketing.Sample Marketing Plan.Careers in Marketing.
Copyright Date
2017
Topic
Marketing / General, General
Lccn
2015-944168
Dewey Decimal
658.8
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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