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Strategic Database Marketing: the Masterplan for Starting and Man
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“Ships from the UK. Former library book; may include library markings. Used book that is in excellent ”... Read moreAbout condition
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- Buy it nowStrategic Database Marketing: the Masterplan for Starting and Man
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Located in: Dunfermline, United Kingdom
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eBay item number:296415922192
Item specifics
- Condition
- Very Good
- Seller notes
- Features
- EX-LIBRARY
- Book Title
- Strategic Database Marketing: the Masterplan for Starting and Man
- ISBN
- 9780071351829
- Publication Year
- 2000
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
- Item Height
- 231mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 150mm
- Subject
- Marketing, Business
- Item Weight
- 758g
- Number of Pages
- 400 Pages
About this product
Product Information
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the second edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071351829
eBay Product ID (ePID)
24046599360
Product Key Features
Publication Name
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
231mm
Item Width
150mm
Item Weight
758g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
Value added tax number:
- GB 938775170
Trade registration number:
- 06570267
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Seller assumes all responsibility for this listing.
eBay item number:296415922192
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