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Marketing Research: tools and techniques by Bradley, Nigel Paperback Book The
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Item specifics
- Condition
- Title
- Marketing Research: tools and techniques
- Book Title
- Marketing Research: tools and techniques
- ISBN
- 0199281963
- EAN
- 9780199281961
- Binding
- Paperback / softback
- Date of Publication
- 20061221
- Release Title
- Marketing Research: tools and techniques
- Artist
- Bradley, Nigel
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research: Tools and Techniques
- Item Height
- 246mm
- Publisher
- Oxford University Press
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 1189g
- Number of Pages
- 560 Pages
About this product
Product Information
Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199281961
eBay Product ID (ePID)
87781634
Product Key Features
Publication Name
Marketing Research: Tools and Techniques
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
1189g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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WORLD OF BOOKS LIMITED
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eBay item number:302031854327
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