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Marketing Research: tools and techniques by Bradley, Nigel Paperback Book The

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Marketing Research: tools and techniques
Book Title
Marketing Research: tools and techniques
ISBN
0199281963
EAN
9780199281961
Binding
Paperback / softback
Date of Publication
20061221
Release Title
Marketing Research: tools and techniques
Artist
Bradley, Nigel
Brand
N/A
Colour
N/A
Publication Year
2006
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research: Tools and Techniques
Item Height
246mm
Author
Nigel Bradley
Publisher
Oxford University Press
Item Width
189mm
Subject
Marketing
Item Weight
1189g
Number of Pages
560 Pages

About this product

Product Information

Marketing Research: tools and techniques balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically. Based on the author's original marketing research mix, the text is organised around the issues of Purpose, Population, Procedure, and Publication. Topics covered address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. The final section takes a unique approach looking at services offered by marketing research, such as business to business, advertising research, and social research, thereby providing further scope for exploring the depths of the subject.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199281961
eBay Product ID (ePID)
87781634

Product Key Features

Author
Nigel Bradley
Publication Name
Marketing Research: Tools and Techniques
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
1189g

Additional Product Features

Title_Author
Nigel Bradley
Country/Region of Manufacture
United Kingdom

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