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Principles of Marketing European Edition by Piercy, Nigel Book The Cheap Fast

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Principles of Marketing European Edition
Book Title
Principles of Marketing European Edition
ISBN
0273742973
EAN
9780273742975
Type
Textbook
Binding
Paperback / softback
Date of Publication
2013-04-25
Publication Name
Principles of Marketing European Edition
Language
English
Release Title
Principles of Marketing European Edition
Artist
Piercy, Nigel
Brand
N/A
Colour
N/A
Publication Year
2013
Format
Paperback
Item Height
274mm
Author
Gary Armstrong, Nigel Piercy, Philip Kotler, Lloyd C. Harris
Publisher
Pearson Education The Limited
Item Width
208mm
Subject
Business, Economy & Industry, Marketing
Item Weight
1440g
Number of Pages
716 Pages

About this product

Product Information

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-10
0273742973
ISBN-13
9780273742975
eBay Product ID (ePID)
179384764

Product Key Features

Author
Gary Armstrong, Nigel Piercy, Philip Kotler, Lloyd C. Harris
Publication Name
Principles of Marketing European Edition
Format
Paperback
Subject
Business, Economy & Industry, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
716 Pages

Dimensions

Item Height
274mm
Item Width
208mm
Weight
1440g
Height
271mm
Width
211mm
Item Weight
1440g

Additional Product Features

Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
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BN12 4QY
United Kingdom
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Value added tax number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Trade registration number:
  • 06437594
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